My childhood in Iran was filled with beautiful, abundant food. Lavish volumes of magnificent fruits, heavenly sweets and our very own Persian nougat - a family recipe of four generations. These memories were my inspiration in creating PARIYA.

Some of the products in my collection are timeless ingredients which have maintained their place in Persian cuisine since ancient times. Others are my own signature recipes, created with meticulous passion.

Through the years, I have endeavoured to be fiercely original and committed to innovation with grace and integrity.

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